MORE THAN YOU KNOW

More Than You Know, or “MTYK” for short is a social media campaign centered on nurturing children’s self-esteem through intentional, affirming visual communication. The purpose of the project is to remind young audiences, and the adults who influence them, that the words spoken to children carry lasting weight. Grounded in empathy and emotional awareness, the campaign creates a visual and verbal language that feels bold and vibrant, yet approachable and sincere. Rather than overwhelming, the design meets children where they are, letting them know that they are more than enough and capable.

The scope of the camapign focused on building a cohesive digital-first identity system designed for social-media platforms, where messages could be easily shared, saved, and revisited. This included the development of a logo, visual language, and a series of adaptable content templates that prioritize readability and emotional clarity. The defined audience includes both children and the parents, educators, and caregivers who shape their environments, with the goal of fostering connection across both groups.