TRUST ISSUES

Trust Issues is an awareness campaign that explores the growing tension between perception and reality in a digital landscape shaped by generative AI. What began as a personal uncertainty around trusting media evolved into a focused investigation of how easily even familiar, trusted sources can be misinterpreted or manipulated. The purpose of the project is to create a moment of interruption, inviting viewers to question what they see rather than passively accept it. Through a restrained yet striking visual language, the campaign communicates a sense of unease and reflection, mirroring the emotional experience of navigating a constant stream of convincing but uncertain content.